"Our name is a clue to our difference. It signals a sense of place and a pride in being a bank. By supporting our community, businesses and individuals, we want to help grow a bright and prosperous future for the region." [emphasis added]
So says the website of Clydesdale Bank (aka Yorkshire Bank) today. The latter's slogan is "We care about here." [wherever that is, but possibly Yorkshire] But words are only words. The merger of Clydesdale (and Yorkshire) with Virgin Money is coming about because:
"Iconic national brand and customer-focused cultures: Virgin Money's iconic national brand and both CYBG's and Virgin Money's complementary customer-focused cultures and award-winning customer service provide the foundations for strong, digitally-led customer acquisition and retention across the UK;" [from Clydesdale's website]
Since when was Virgin Money iconic? Like in Virgin East Coast perhaps? Naturally, this customer focused merger has not in any way involved the customers, who one presumes are simply expected to become 'Virgin Money' customers, and will no doubt shortly receive messages in adolescent American-style Virginese, like 'Good to go' and most importantly 'awesome.'
How irritating. In old fashioned Yorkshire, it's bollocks.